Laura Barrington - Common Thread

Your Strategic Partner.

Trusted digital strategy support for brands and agencies.

Services

STRATEGY

Every strong campaign starts with clear thinking. I help businesses efficiently define direction, identify opportunities, and build strategies that connect ideas to outcomes – across paid, organic, and cross-channel.

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MANAGEMENT

I offer hands-on support with campaigns of all sizes, from briefing to platform setup, paid campaign builds and reporting, making sure every tactic is aligned, on-brand, and purpose-driven.

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EXECUTION

Whether supporting a lean brand team or stepping into an agency workflow, I manage social and digital projects with structure, flexibility, and accountability. From content planning to campaign pacing, I keep things moving smoothly and strategically.

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Who you’ll work with

I’m Laura, marketer and strategist with 10 years industry experience.

I help brands and agencies navigate the digital landscape with clear thinking, practical solutions, and high standards. I’m a hands-on strategist and collaborator who brings big-picture thinking and a strong work ethic to every brief, whether I’m shaping the direction or helping a team deliver it.

I’ve worked across a range of sectors over the years with businesses at all stages of their growth journey: from supporting startups at launch, scaling growth-stage brands, and partnering with global agencies to deliver effective digital work.

Laura Barrington - Common Thread Strategy

What my clients have to say

Black and white Toyota logo with the brand name underneath.
Revlon Professional logo in black and white.
Squarespace logo with stylized 'S' icon and the word 'SQUARESPACE' below in black.
Riparian logo with a tree and water icon
Black and white image of a folded paper with the word 'lendlease' written on it.
Black and white logo with a stylized Hino truck emblem and the word HINO beneath it.

Contact

Interested in working together? Fill out some info and I’ll be in touch shortly.