Laura Barrington - Common Thread

Building brands worth remembering.

Freelance brand strategy and social support for brands that want to mean something.

📍 Edinburgh.

Book a 15 min call

I'm Laura, a brand strategist and social consultant based in Edinburgh, working with brands and agencies across the UK, Europe, and Australia.

I help businesses figure out what they actually stand for, and then make sure everything they do says it clearly. Whether that's defining the strategy from scratch, sharpening a position that's lost its edge, or making sure the social channels are actually doing something useful, I bring the same thing to every brief: clear thinking, high standards, and a genuine interest in getting it right.

I've worked with brands at every stage, from startups finding their feet to global agencies delivering at scale, across Australia, the US, and European markets.

Services

BRAND STRATEGY

Most brands know what they do. Not all brands know what they stand for, or how to say it in a way that actually lands. I work with founders and to define a clear brand position, build a distinctive identity, and create a strategic foundation that everything else can grow from.

SOCIAL STRATEGY

Need help putting the plans in motion? I offer hands-on support across campaigns of all sizes, from briefing and platform setup through to paid campaign builds and reporting, making sure every tactic is aligned, on-brand, and working toward something that actually matters.

EXECUTION

Social is where your brand meets the people it was built for. I’ll help you build a social strategy that's rooted in your brand, specific to your audience, and clear about what success actually looks like, whether you're starting from scratch or trying to get more out of what you already have.

What my clients have to say

  • Sylvie Wilson

    "I wouldn't hesitate to hire Laura again for future projects, especially as we did our best month of revenue/profit ever thanks in part to her contributions.”

    Sylvie Wilson, Founder, Dani Marie

  • The word 'DO.' in bold white letters on a black background.

    Laura was an absolute pleasure to work with on the Hino and Takeuchi social strategy. She brought a sharp understanding of both platforms and performance, which really elevated the work. A collaborative partner from start to finish - we'd jump at the chance to work with her again.

    Isabella Haley, The DO story.

  • Common Thread Strategy Support

    “We had a great experience working with Laura - she was efficient, quick to respond and went the extra mile to resolve any issues. We ended up getting some really strong performance results that we couldn’t have achieved without her."

    David King, Anti Socials Agency

  • If you're struggling to articulate what you do (especially if your work spans multiple areas), Laura's excellent at cutting through that and helping you communicate clearly.

    Daniel Page, Founder Pager Digital

Contact

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