We partnered with Sydney creative agency The Anti Socials to develop a 12 week paid social campaign for an Australian whisky distillery.

Our goal was to drive sales of whisky tours, whilst building up a database of engaged customers for future campaigns.

I worked alongsige the Anti Socials to deliver a paid social amplification strategy, with a full funnel approach driving customers to purchase tickets. We used a range of custom video and still assets, optimising and developing as the campaign progressed. We also employed a range of targeting tactics, including using Meta whitelisting to reach new audiences via local influencers.

The result? All tours were sold out ahead of schedule, and more tours were added to keep up with the demand.