PAYOT: Ongoing Social Strategy (paid + organic) + Execution
PAYOT Australia is a luxury skincare brand originating in Paris, with a significant footprint in Australia. Ahead of a transition to an e-commerce platform, they were looking for an agency partner to increase online awareness within Australia and take over their paid and organic social media, B2B and B2C EDM communication and ongoing digital marketing management.
As a more nimble alternative to an agency, I was able to offer efficiencies across the board, providing social media services and support on an ongoing basis.
I now collaborate with PAYOT HQ in France to ensure brand consistency across all digital channels, including website and CRM.
Since partnering with PAYOT we’ve seen a significant increase in social media following, engagement and EDM open rates.