We took the business back to the foundations and worked together to define who they are, who they’re talking to and what they stand for.
We helped the team to uncover which services the effort should focus, and understand what set them apart from the competition.
We developed a comprehensive brand book including brand heart, brand essence and tone of voice, as well as visual wireframes to communicate the new positioning via their website.
To help Pager Digital reach new audiences, we created a social media strategy covering both personal and company profiles, and assisted with ongoing content creation.
Brand positioning, website redesign, social and content media strategy.
Pager Digital partners with agency owners to identify and eliminate the constraints holding back their growth.
The business had a great pipeline from word of mouth referrals, but founder Daniel was unhappy with his brand positioning and marketing. As the founder of a consultancy and an agency, there was also a question of how to position the two businesses.
We crafted a brand that tells the world who Pager Digital are – professional, results focused and brimming with expertise.
With a sleek website and compelling messaging, Pager Digital is now laser focused on exactly where their strengths lie, and help agency owners achieve their best results.
“I work across strategy, operations, and execution with multiple service lines. In my head it feels complicated, and simplifying that into something people can actually absorb isn’t easy for me.
Laura’s got an uncanny ability to do exactly that. She helped me clarify my thinking on my business and the value I bring to clients. She understands how to create cohesive messages and has a sharp branding mind.
What really stood out: She pushed me to create brand guidelines before we did anything else. That demonstrated she wanted to get the foundations right first - which is exactly how I approach consulting work. It’s a testament to her ability.
If you’re struggling to articulate what you do (especially if your work spans multiple areas), Laura’s excellent at cutting through that and helping you communicate clearly.”
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"Laura was an absolute pleasure to work with on the Hino and Takeuchi social strategy. She brought a sharp understanding of both platforms and performance, which really elevated the work. A collaborative partner from start to finish - we'd jump at the chance to work with her again."
Isabella Haley, The Do Story