Hino: Social Media Strategy - Paid and Organic
Hino Australia were looking to improve their social media performance and build more connection with their social audiences.
I worked with The Do Story to develop a new paid and organic social strategy for Hino, putting the needs and interests of their customers at the heart of every piece of content.
This saw a shift from brand-driven and performance-driven content to a customer-driven model, with content led by what the audience would engage with, underpinned by four strategic truths that reframed Hino from "truck manufacturer" to "trusted business partner."
We also established an entirely new channel strategy for the business, to ensure the correct messaging will reach the distinct customer groups on different channels.
This strategy was rolled out across all social channels for Hino in 2025.
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"Laura was an absolute pleasure to work with on the Hino and Takeuchi social strategy. She brought a sharp understanding of both platforms and performance, which really elevated the work. A collaborative partner from start to finish - we'd jump at the chance to work with her again."
Isabella Haley, The Do Story