Mull Pottery: Brand Positioning, Social Strategy, Digital Management

Mull Pottery is a handmade ceramics business located on the Isle of Mull, Scotland, established in 1956. When I began working with them in 2025, they had no digital presence whatsoever, but an incredible word of mouth reputation and a legacy that had to be managed carefully when moving to modern channels.

I worked closely with the family to build out a refreshed brand strategy including design assets, print marketing materials, website design and build, SEO, Google Business and Analytics setup, paid and organic social media management, and local PR and partnerships.

The business now has a thriving e-commerce platform, a recognisable brand, partnerships both on and off the island, and significantly improved sales across its two physical locations.